Domains and Sender Identities
Manage sending domains and sender identities for a cleaner Email delivery layer.
On this page
Overview
sending domains and sender identities helps SendFlow teams keep clear ownership of who sends what and from which domain organized inside one workspace instead of scattering setup and campaign work across disconnected tools.
Use this guide as a practical operating reference for admins, staff, and campaign managers who need repeatable workflows.
What to manage
The goal is to keep the workspace readable for the whole team while making sure the data, setup, and delivery flow stay accurate.
When ownership is clear, SendFlow becomes easier to scale across audiences, templates, campaigns, and sending infrastructure.
- Keep sending domains organized by workspace need.
- Create sender identities that match real campaign ownership.
- Avoid confusing naming across test and production senders.
- Make the selected sender obvious during campaign review.
Recommended workflow
Use a simple operating flow whenever your team is working on sending domains and sender identities.
This keeps planning, review, and execution aligned before anything goes live.
- 1Review which domains and identities already exist.
- 2Add the right sender identity for the campaign workflow.
- 3Attach the sender to the correct domain and route.
- 4Confirm how the sender appears during campaign setup.
- 5Use consistent naming so the team can audit later.
Review checklist
A short review step usually prevents configuration drift, wrong audience targeting, or noisy campaign logs later.
Ask a second team member to confirm changes when the guide affects live delivery, routing, or workspace-wide assets.
- The sender matches the business use case.
- The chosen domain is correct for the workflow.
- Test and live identities are separated clearly.
- The team can tell which identity to use without guessing.
Sender naming affects team speed
Readable sender identities reduce launch friction because operators spend less time second-guessing which setup belongs to which campaign.