Audience Groups
Use audience groups to keep campaign targets organized and reusable.
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Overview
audience groups helps SendFlow teams keep stable target lists that teams can reuse across campaigns organized inside one workspace instead of scattering setup and campaign work across disconnected tools.
Use this guide as a practical operating reference for admins, staff, and campaign managers who need repeatable workflows.
What to manage
The goal is to keep the workspace readable for the whole team while making sure the data, setup, and delivery flow stay accurate.
When ownership is clear, SendFlow becomes easier to scale across audiences, templates, campaigns, and sending infrastructure.
- Organize contacts into meaningful groups for repeat use.
- Keep group naming consistent across the workspace.
- Separate broad base audiences from campaign-specific targets.
- Make group ownership visible to the team.
Recommended workflow
Use a simple operating flow whenever your team is working on audience groups.
This keeps planning, review, and execution aligned before anything goes live.
- 1Create a clear audience group name.
- 2Add or import the right contacts into that group.
- 3Review whether tags or segments should refine the same audience.
- 4Save the group and test it in a draft campaign.
- 5Update the group when the business audience changes.
Review checklist
A short review step usually prevents configuration drift, wrong audience targeting, or noisy campaign logs later.
Ask a second team member to confirm changes when the guide affects live delivery, routing, or workspace-wide assets.
- Each group has a clear purpose.
- Membership reflects the intended audience.
- The group can be reused without manual cleanup every time.
- The team understands who maintains it.
Groups are best when they are reusable
Avoid rebuilding the same target list repeatedly. Stable audience groups make scheduling and campaign review much easier.