How ReachFlow works
ReachFlow works as a connected lifecycle. Every stage receives context from the previous stage and produces information the next stage can validate or use.
Understanding this lifecycle makes setup easier because it explains why organization data, connected accounts, schedules, media, and permissions must be prepared before reliable publishing can happen.
On this page
The complete lifecycle
The normal lifecycle begins with the organization and ends with a visible delivery result. Teams can enter the workflow manually inside ReachFlow or invoke permitted actions through the ChatGPT MCP connection.
- 01Organization context identifies the brand, audience, goals, knowledge, and rules.
- 02The AI Brain prepares that context for reliable content and visual generation.
- 03A schedule or direct request defines the destination, timing, and content requirement.
- 04ReachFlow creates or receives the draft, hashtags, visual prompt, and media.
- 05The team reviews the content and makes any required edits or approvals.
- 06Readiness checks compare the payload with connection and provider requirements.
- 07The approved work is scheduled or published through the selected connection.
- 08ReachFlow records the status so success, failure, and required follow-up remain visible.
Organizations are the safety boundary
An organization contains its own AI Brain, connected platforms, media, schedules, usage, and operational history. This boundary is essential for teams and agencies because it prevents one brand's knowledge or credentials from being used accidentally in another brand's work.
Select the correct organization before generating content, attaching media, changing a schedule, connecting a provider, or authorizing an MCP action.
Schedules turn strategy into recurring work
ReachFlow supports reusable weekday rules, calendar placement, and prepared daily schedules. Reusable rules describe the recurring rhythm; daily schedules represent the actual work for a specific date and time.
A schedule can carry the platform, time, content direction, and related media context that generation and publishing need later.
Validation happens before delivery
Different providers require different account states, permission scopes, media formats, text limits, and publishing fields. ReachFlow checks the information it has before delivery and exposes missing requirements when the work is not ready.
Validation reduces preventable failures, but the external provider remains the final authority and can still reject a request based on its current rules or account state.
- Connection and authorization state
- Selected destination and publishing identity
- Required text or metadata fields
- Media presence, type, size, and platform compatibility
- Schedule timing and current workflow state
- Available permissions and explicit user confirmation
ChatGPT MCP uses the same controls
The MCP server does not create a separate hidden workflow. It gives an authorized ChatGPT conversation access to selected ReachFlow operations through OAuth and scoped permissions.
Content generation, media attachment, schedule management, readiness checks, and publishing still belong to the selected organization and remain subject to ReachFlow and provider controls.
Results stay visible
Once an action runs, ReachFlow keeps the relevant state and activity visible. Teams can distinguish work that is prepared, scheduled, processing, published, failed, or waiting for correction instead of relying on memory or an external message thread.